Section 1 of 7 14%

Ecosystem Benchmarks

Section 1 of 7 0%

Startup Identification

Basic information about your company

Year founded *

Headquarters country *

Sector/Vertical *

Is the startup part of Maya Capital's portfolio? *

Yes

No

Prefer not to answer

Stage & Funding

Information about investment and current stage

Current stage *

Pre-seed

Seed

Series A

Series B

Series C+

Bootstrapped

Prefer not to answer

Year of first institutional round This helps us compare traction post-investment

Total capital raised (equity) - in USD *

Haven't raised

< $500k

$500k - $1M

$1M - $3M

$3M - $5M

$5M - $10M

$10M - $20M

$20M - $50M

> $50M

Prefer not to answer

Last valuation (post-money) - in USD *

< $5M

$5M - $10M

$10M - $25M

$25M - $50M

$50M - $100M

$100M - $250M

> $250M

Prefer not to say

Current runway (in months) *

< 6 months

6-12 months

12-18 months

18-24 months

> 24 months

Not applicable (profitable)

Prefer not to answer

Total number of employees *

1-5

6-10

11-20

21-50

51-100

101-200

> 200

Prefer not to answer

Revenue & Traction Metrics

Business performance information

How do you measure revenue? *

ARR Annual Recurring Revenue

GMV Gross Merchandise Value

Run Rate Monthly revenue × 12

Prefer not to answer

Select the primary metric you use to track revenue

Current revenue - in BRL *

Pre-revenue

< R$ 500k

R$ 500k - R$ 1M

R$ 1M - R$ 2M

R$ 2M - R$ 5M

R$ 5M - R$ 10M

R$ 10M - R$ 20M

R$ 20M - R$ 50M

> R$ 50M

Prefer not to answer

Pre-revenue

< R$ 1M/month

R$ 1M - R$ 5M/month

R$ 5M - R$ 10M/month

R$ 10M - R$ 50M/month

> R$ 50M/month

Prefer not to answer

Pre-revenue

< R$ 500k/year

R$ 500k - R$ 1M/year

R$ 1M - R$ 2M/year

R$ 2M - R$ 5M/year

R$ 5M - R$ 10M/year

R$ 10M - R$ 20M/year

R$ 20M - R$ 50M/year

> R$ 50M/year

Prefer not to answer

Revenue realized in the last 12 months - in BRL *

Pre-revenue

< R$ 500k

R$ 500k - R$ 1M

R$ 1M - R$ 2M

R$ 2M - R$ 5M

R$ 5M - R$ 10M

R$ 10M - R$ 20M

R$ 20M - R$ 50M

> R$ 50M

Prefer not to answer

YoY revenue growth *

Negative

0-25%

25-50%

50-100%

100-200%

> 200%

Prefer not to answer

Net Revenue Retention (NRR) *

< 90%

90-100%

100-110%

110-120%

> 120%

Not measured

Prefer not to answer

Monthly Churn Rate *

< 1%

1-2%

2-3%

3-5%

> 5%

We don't calculate

Prefer not to answer

Average monthly ticket - in BRL *

< R$ 500

R$ 500 - R$ 1.000

R$ 1.000 - R$ 5.000

R$ 5.000 - R$ 10.000

> R$ 10.000

We don't calculate

Prefer not to answer

Number of active paying customers *

< 50

50-100

100-500

500-1.000

1.000-5.000

> 5.000

We don't calculate

Prefer not to answer

LTV/CAC Ratio *

< 2x

2-3x

3-5x

> 5x

Not measured

Prefer not to answer

Gross margin *

< 50%

50-60%

60-70%

70-80%

> 80%

We don't calculate

Prefer not to answer

Monthly burn rate - in BRL *

Not burning (positive)

< R$ 100k

R$ 100k - R$ 300k

R$ 300k - R$ 500k

R$ 500k - R$ 1M

> R$ 1M

We don't calculate

Prefer not to answer

Salaries - Leadership

Monthly gross compensation for executive team

Monthly gross salary -CEO/Founder *

No salary

< R$ 15k

R$ 15k - R$ 25k

R$ 25k - R$ 35k

R$ 35k - R$ 50k

> R$ 50k

Prefer not to answer

Monthly gross salary -CTO *

We don't have

< R$ 15k

R$ 15k - R$ 25k

R$ 25k - R$ 35k

R$ 35k - R$ 50k

> R$ 50k

Prefer not to answer

Monthly gross salary -CFO *

We don't have

< R$ 15k

R$ 15k - R$ 25k

R$ 25k - R$ 40k

> R$ 40k

Prefer not to answer

Monthly gross salary -COO *

We don't have

< R$ 15k

R$ 15k - R$ 25k

R$ 25k - R$ 40k

> R$ 40k

Prefer not to answer

Monthly gross salary -VP/Head of Sales *

We don't have

< R$ 18k

R$ 18k - R$ 28k

R$ 28k - R$ 40k

> R$ 40k

Prefer not to answer

Monthly gross salary -VP/Head of Product *

We don't have

< R$ 18k

R$ 18k - R$ 28k

R$ 28k - R$ 40k

> R$ 40k

Prefer not to answer

Monthly gross salary -VP/Head of Engineering *

We don't have

< R$ 18k

R$ 18k - R$ 28k

R$ 28k - R$ 40k

> R$ 40k

Prefer not to answer

Salaries - Tech

Monthly gross compensation for tech team

Monthly gross salary -Junior Software Engineer *

We don't have

< R$ 5k

R$ 5k - R$ 7k

R$ 7k - R$ 9k

> R$ 9k

Prefer not to answer

Monthly gross salary -Mid-level Software Engineer *

We don't have

< R$ 10k

R$ 10k - R$ 14k

R$ 14k - R$ 18k

> R$ 18k

Prefer not to answer

Monthly gross salary -Senior Software Engineer *

We don't have

< R$ 15k

R$ 15k - R$ 20k

R$ 20k - R$ 26k

> R$ 26k

Prefer not to answer

Monthly gross salary -Tech Lead/Eng Manager *

We don't have

< R$ 20k

R$ 20k - R$ 28k

R$ 28k - R$ 38k

> R$ 38k

Prefer not to answer

Monthly gross salary -Product Manager *

We don't have

< R$ 12k

R$ 12k - R$ 18k

R$ 18k - R$ 25k

> R$ 25k

Prefer not to answer

Monthly gross salary -Product Designer *

We don't have

< R$ 8k

R$ 8k - R$ 12k

R$ 12k - R$ 18k

> R$ 18k

Prefer not to answer

Monthly gross salary -Data Scientist *

We don't have

< R$ 14k

R$ 14k - R$ 20k

R$ 20k - R$ 28k

> R$ 28k

Prefer not to answer

Salaries - Sales & CS

Monthly compensation (including variable when applicable)

Monthly Total Comp (base + variable) -SDR/BDR *

We don't have

< R$ 5k

R$ 5k - R$ 7k

R$ 7k - R$ 10k

> R$ 10k

Prefer not to answer

Monthly Total Comp (base + variable) -Account Executive *

We don't have

< R$ 12k

R$ 12k - R$ 18k

R$ 18k - R$ 28k

> R$ 28k

Prefer not to answer

Monthly gross salary -Customer Success Manager *

We don't have

< R$ 6k

R$ 6k - R$ 10k

R$ 10k - R$ 15k

> R$ 15k

Prefer not to answer

Monthly gross salary -Marketing Manager *

We don't have

< R$ 8k

R$ 8k - R$ 14k

R$ 14k - R$ 20k

> R$ 20k

Prefer not to answer

Monthly gross salary -People/HR Manager *

We don't have

< R$ 10k

R$ 10k - R$ 16k

R$ 16k - R$ 24k

> R$ 24k

Prefer not to answer

Equity & Benefits

Information about stock options and benefits offered

Do you have a stock options/equity program? *

Yes, for everyone

Yes, leadership only

Case by case

Não

Prefer not to answer

% of cap table for employee pool *

< 5%

5-10%

10-15%

> 15%

Not defined

Prefer not to answer

Benefits offered *

Select all that apply

Health insurance Meal voucher Gympass/Totalpass Home office allowance Education allowance Profit sharing/Annual bonus Therapy/Mental health Prefer not to answer

Monthly meal voucher value *

< R$ 600

R$ 600 - R$ 1.000

R$ 1.000 - R$ 1.500

> R$ 1.500

Prefer not to answer

Work model *

On-site

Hybrid

Remote-first

100% Remote

Prefer not to answer

Email to receive the benchmark (optional)

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